This article records tradition as it has been passed down and reported. Its sources are not yet part of the atlas's verified catalogue.
Ippen and his followers spread the nembutsu through an ecstatic dancing practice, odori nembutsu, a documented method distinct from seated recitation or private devotion, that drew wide popular followings at shrines, temples, beaches and markets across the length of Japan. That the practice was danced in public gathering places rather than recited in private or confined to temple grounds is documented as central to how it reached lay audiences the more settled Pure Land teaching centers had not drawn in the same numbers.
By 1278 his followers had taken the name Jishu, the Time group, a documented name recording their practice of invoking Amida's name at every hour rather than at set devotional occasions alone. That constant, hourly invocation is recorded as the specific discipline the group's own name preserves, distinct from the dancing practice that drew crowds to witness it in the first place; the two together, dance for public reach and hourly invocation for ongoing discipline, are documented as the founding activities of the movement remembered today as the Ji, or Time, branch of Pure Land Buddhism.
That an ecstatic public dance drawing crowds at beaches and markets across Japan gave rise to a group whose own chosen name recorded a private discipline of hourly invocation marks the Jishu movement as a documented case where a highly visible public practice and a continuous private one built the same tradition side by side.