Maharishi Mahesh Yogi began teaching outside India in the late 1950s and built a growing following through the 1960s, but his public profile changed dramatically in 1968 when The Beatles and several other prominent musicians and public figures travelled to his ashram at Rishikesh in northern India to study Transcendental Meditation directly with him, a stay that generated enormous press coverage and introduced the technique to a mass Western audience almost overnight. He used the resulting attention to expand a formal teaching organization built around standardized instructor training, so that Transcendental Meditation could be taught consistently by certified teachers rather than only by Maharishi himself, and this organizational structure allowed the movement to grow rapidly across North America, Europe and elsewhere through the 1970s.
In 1971 the movement founded Maharishi International University in Fairfield, Iowa, later renamed Maharishi University of Management, offering a full curriculum alongside instruction in the technique, and Maharishi continued expanding the movement's institutional and commercial reach for the rest of his life, including ventures in Vedic architecture and Ayurvedic health products. He relocated in his final years to the Netherlands, where he died in 2008. Transcendental Meditation remains an active, organized practice today, taught through the same instructor certified structure Maharishi established, and the specific mantra assigned to an individual practitioner continues to be transmitted only through personal instruction within that structure rather than published as general information, a point this entry states as a fact about how the practice is currently taught rather than as an assessment of its content.