This haftarah opens with God's compassion described even amid frustration with Israel's persistent unfaithfulness, likened to a parent unwilling to fully give up on a wayward child, before the prophet turns to more pointed criticism: Ephraim, representing the northern kingdom, surrounds God with lies and deceit, and is compared to a trader who uses false balances, loving to oppress.
Hosea then recalls Jacob directly by name, describing how in the womb he took his brother by the heel, and how, grown into manhood, he struggled with a divine being and prevailed, weeping and seeking favor, an episode the text places at Bethel where God spoke with him, and where he later spoke with the nation collectively, a deliberate blending of Jacob's individual story and Israel's national identity.
The haftarah closes contrasting that faithful ancestor with the current generation's false worship and false measures, before urging repentance, mercy and justice, closing with a reminder that Jacob himself fled to Aram and served for a wife, tying the haftarah's two halves together on the same historical memory this account has already traced in the previous haftarah.
The haftarah's closing call to repentance and justice returns, once more, to the same pairing of individual ancestor and collective nation this account has already traced in the Vayetzei haftarah immediately before it, treating Jacob's own struggle as a standing model the whole nation is being asked to live up to rather than merely admire from a distance.