The chapter contains the book's frankest admission about its own appeal, and it makes it with an image from the road.
Music and food will make a passing traveller stop. But the way, put into words, is bland and without flavour. Look at it and there is not enough to see; listen and there is not enough to hear; use it and it cannot be used up.
The comparison is with an inn. Something audible and something edible will halt a person on a journey, immediately and reliably, and the way will not. The chapter concedes that in plain terms rather than arguing around it, and then puts the compensation in the last clause: what stops the traveller is finite, and what does not stop him is inexhaustible.
The word rendered bland is the ordinary word for the taste of water or of unseasoned food. Blandness later became a positive term in Chinese aesthetics, a quality prized in painting, poetry and music, and this chapter is among the passages that stand behind that development. Here it is not yet a compliment. It is an honest description of why the teaching does not attract.
The chapter opens on a different note, with an instruction to hold to the great image, after which the world will come, and coming, it will not be harmed but will be at peace and at ease. The great image is a phrase chapter forty-one uses for something that has no shape. Placed at the head of this chapter it produces a deliberate contrast: the thing that draws the whole world is the thing with nothing to look at.